How to Influence and Sell Big Ideas with Data

By Archana Kshirsagar, SVP Global Strategy and Operations, JLL

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How to Influence and Sell Big Ideas Using Data

It’s time for your meeting.

People are filing in, nodding, laughing and chatting about the latest episode of Stranger Things.

Soon everyone sits and settles, and all eyes shift towards you, the storyteller, who Steve Jobs once said is the most powerful person in the world.

Right now, in this room, you’re the storyteller. You’re at power. What story do you plan to tell?

If your story involves data, then chances are that you, like most business leaders and executives, fish from a bountiful, never-ending stream of real-time numbers and letters--a stream supposedly designed to help you make smart, strategic business decisions with ease.

But that’s not always what happens. Sometimes, despite best intentions, you struggle to make meaning from the myriads of reports, most of which don’t tell a clear business story.

Four key elements stand out in data-based stories that engage and inspire audiences

 

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How to Influence and Sell Big Ideas Using Data

In Archana Kshirsagar’s experience, four key elements stand out in data-based stories that engage and inspire audiences. In the guide, you will learn:

- How to answer the "So-What?"

- What stories to tell different audiences

- How to effectively visualize data

- Why building stories around your data drives your point home

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